Marketing & social media automation
Show up consistently, without eating a partner's week.
The problem
Marketing is the first thing a busy firm drops. An hour is billable or it isn't, and a LinkedIn post never wins the argument against a client deadline — so marketing stops, and referrals become the only pipeline left.
And lawyers are wary here for a reason other businesses aren't: attorney advertising is regulated. ER 7.1 bars false or misleading claims about your services; 7.2 and 7.3 govern advertising and solicitation. A generic marketing vendor doesn't know those rules exist — which is exactly how a firm ends up with a testimonial or a comparison it can't defend.
What it is
The unglamorous machinery that keeps a firm visible without a partner tending it: a content cadence, scheduled posting, and the intake and review follow-up that turns attention into matters, automated where that's safe and left to a person where it isn't.
Everything runs on your approval. Kiernan sets up the system and the guardrails; you sign off on the voice and the claims. Because he's a licensed attorney, the guardrails are the advertising rules themselves, not a marketer's guess at them. Vendor-neutral, as always — no tool gets recommended because it pays.
What you get
- A presence that runs itself
- Content and social scheduled ahead on a cadence you approve, so the firm stays visible in the weeks you're too busy to think about it.
- Follow-up that doesn't leak
- Automated intake and review follow-up, so a slow inbox doesn't cost you leads and reputation.
- Guardrails against ER 7.1
- What can and can't be said about your services, built into the workflow — so nothing goes out that you'd have to defend to the bar.
How it works
Scope the voice and the rules
What the firm wants to say, who it's for, and the advertising lines it must stay inside.
Build and stock the system
The tools, the cadence, and a first run of content — set up, connected, and scheduled.
Hand over on approval
You approve what goes out; the firm can run it, or keep Kiernan on to.
What it produces
A month of daily posts — awareness, calls to action, the occasional testimonial — drafted in minutes once the system knows your firm's voice and practice area, not the lost afternoon a partner can't spare. Below is a run for three practice areas, built for a placeholder firm to show the range.
Every one is built to stay inside the advertising rules. The testimonial samples carry the "prior results do not guarantee a similar outcome" line ER 7.1 expects, and nothing claims a result it can't back — the moderation is the point, not an afterthought.
Injury awareness — call to action 
Car accident — free consultation 
Contingency message 
Meet the attorney 
Testimonial — with disclaimer
Scroll or drag to see all 5
Illustrative samples for a fictional firm, watermarked as such — not Aktiston client work, and Aktiston is not a law firm.
Who it's for
A good fit if
- Firms that know they've gone quiet and lose work to it, but can't spare a partner's week to fix it
- Partners who want a presence without risking an advertising-rule misstep
Probably not if
- Firms wanting mass cold outreach or lead-buying — that runs straight at the solicitation rules, and this isn't that
- Anyone after viral growth; this is a steady, defensible presence, not a stunt
Questions partners ask
- Does this put AI-written posts out under the firm's name?
- Only what you approve. AI drafts and schedules; a person at the firm signs off before anything publishes. The point is cadence without a partner writing every post — not a firm voice nobody chose.
- How do you keep this inside the attorney-advertising rules?
- The rules are built into the workflow, not bolted on. Kiernan is a licensed attorney, so ER 7.1's bar on false or misleading claims — no unverifiable results, no comparisons you can't back — is a design constraint from the start, and anything genuinely borderline is flagged for you, not published.
- Is this a standalone service, or only for firms you already work with?
- Standalone. It runs on its own — you don't need an audit or any other engagement first. It pairs naturally with one, but it doesn't depend on it.
Book the consultation. Decide after.
Thirty minutes, no pitch deck. If this isn't the right fit, the call is where we'll both find out, and it costs nothing to ask.
Book a consultation